Using Shopify to replace third party ticket agents.

Five incredible wineries - one unforgettable experience. That’s the promise of the The Wolfville Magic Winery Bus – a classic British double-decker bus that transports its guests through the stunning vineyards of Nova Scotia’s breathtaking Annapolis Valley wine region.

Its unique hop-on, hop-off experience was a hit with both wine lovers and vineyards. Popularity is a good thing - but paying a third party ticketing company fees to book your fares is not. Able Sense was happy to hop on board to help the already successful Wolville Magic Winery Bus grow and fortify its business by helping them take control of their own ticketing.

We designed and developed a custom Shopify theme with staff and customers in mind - aiming for ease of use and concise content. It had to be very easy for customers to find all of the planning details they needed - maps, times, winery bios - and to buy tickets.


  • Custom Shopify Theme Development
  • Custom Shopify App Development
  • Content Strategy
  • Design

View website

Pick your date and time

The custom date-picker calendar displays all available tours for the entire season, by date and time. So whether you're a party of one or of 20 on a big bachelorette adventure, booking tickets is as easy as checking a date, seeing how many seats are available for each departure time, and purchasing.

A taste of the experience before you hit the road

A double-decker bus + the Annapolis Valley + vineyards, wine, and friends = perfect user-generated content. We made it easy for participants to interact even more with the Wolfville Magic Winery Bus by including an Instagram feed on the homepage.

Photo collage: drive in front of double-decker bus, website on iPad, screenshot of calendar widget

Project statistics

36%increase in ticket sales in the first month

5.2% conversion rate

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