Making history with a functional new design

Able Sense’s lead designer wanted to showcase Stanfield’s Canadian pride as they reimagined this historic brand. They worked with the client to establish a new look and feel that would not only make effective use of their historical image archive in a modern, refreshed site, but also make it more responsive, easier to navigate, and easy for their staff to manage. The Able Sense team redesigned the PDPs for a beautiful and functional UX. With a cleaned-up, accessible sizing chart and care instructions for each product, perhaps the most innovative update was the installation of a real-time inventory that sends an email notification to a customer when a product is back in stock.

Customer-centric at every step

The Able Sense team started with a smart cleanup of Stanfield’s former mega-menu for a much more intuitive navigation, that integrates across other brands (Elita, Snow Angel, etc.). The team tightened the FAQs into a useful, easy-to-find page, and simplified the process to add product reviews. Products are now displayed in intuitive ways as customers browse the site, organized with tags and collections as well as added custom filters for product type, colour and fabric. Quick shop functionality on collection pages makes it easy for the customers who know exactly what they want to quickly add a product to their cart and be on their way. Finally, live inventory quantities at the variant level make it quick and easy for customers to see exactly what colour and size combinations are available.

Simplicity and functionality

UX goes a lot farther than the customer-facing site. Stanfield’s previous Magento site had been a challenge to manage for their internal team. The Able Sense team listened to their concerns and came up with smart solutions that would improve their user experience. For example, they used to have to create new products for each sale item. Their new custom Shopify Plus theme is much easier to edit, and allows their staff to set sale prices on specific variants without having to recreate a product. We simplified their workflows with Exportify and Stock Sync to reduce a significant amount of keystrokes for their customer care staff. As Atlantic Canadian Shopify Plus Partners, we are proud to have helped reimagine this iconic Canadian brand, and to welcome Stanfield’s to the power and functionality of Shopify Plus.