Combining official sports team logos with customer input content for full product visualization.

Online shopping makes things easier for customers. No traffic, parking, or busy malls. If you’re selling products in quantity, you take high quality photos of the product from every angle so customers know exactly what they’re getting and they feel confident hitting the buy button.

What if you’re selling highly customizable products that are unique to each customer? If customers can’t visualize exactly what they’re purchasing, they’re more likely to abandon their cart during checkout.

This is exactly why Shopify Plus merchant My Custom Sports Chair engaged us to create a custom product customizer for their custom chair line.


  • Ecommerce Strategy
  • Product Customization Feature Development

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Getting it right: A completely custom product options interface

There are pre-built product options apps for Shopify but they don’t show what the final product is actually going to look like. So we built one from scratch.

Starting with the official licensed assets from the NHL, CFL, and NFL teams, we created live previews for customers to input their name and number on the back of their chair. Letting customers live preview their final customized products improved key metrics, including:

  • Increased time on the product detail page
  • Decreased cart abandonment
  • Decreased number of visits before purchase

Exact rendering

We developed special algorithms to make sure the customer could see an exact rendering of their custom chair. Using SVG, JavaScript, and Canvas let us deliver a tool that works in all modern browsers, with no plugins, on any device.

The name is always centered on the back of the chair; we display how the letters will break over different panels on the chair back; and even show exactly what it will look like, down to each team’s custom font.


To help My Custom Sports Chair with the fulfillment of orders, we used our Exportify app to export the custom line items properties for each order to their production staff for fulfillment. This improved operational workflow for production and fulfillment by eliminating paper, phone calls, and email follow-up for clarification and proofing.

The result

Our custom product customizer was able to make customers feel sure they were going to get the quality product that My Custom Sports Chair delivers, while reducing errors in production at the same time.

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