The perfect pairing: A breathtaking winery and an award winning website.
Launching a brand new winery in an established region is a big undertaking. How do you get the world excited about your story when the winery is still a work in progress? We were happy to tackle this problem with Lightfoot & Wolfville Wines – and we ended up showcasing their beautiful location with an award winning website.
Attention to detail
We helped Lightfoot & Wolfville’s premium brand come to life online using a one-page, fluid, slide scrolling website that guides audiences through the Lightfoot & Wolfville story. Their biodynamic practice inspired an interactive, “living” website, including pulsing elements to indicate image captions, location coordinates, an audio message, and an expanding wine fact card. With special attention to website development, we created a logo-explosion effect that highlights the logo’s elements, each representing different aspects of Lightfoot & Wolfville’s heritage.
- Website Design and Development
- Press Kit Design
- Wedding packaging
- Online and print advertising
- Copywriting and editing
- Event tracking in Google Analytics
- Product photography
- Email Marketing
We interviewed the Lightfoot & Wolfville team to distill their romantic story and create compelling content that made audiences lean in. Since we launched the website in 2014, we’ve also added pages for wines, a press kit, and a blog.
Once the website launched, we continued to work with Lightfoot & Wolfville Vineyards to become an extension of their in-house marketing team – helping a with a huge range services from press kit development, blogging, photography, e-mail marketing, and print design.
The most stunning printwork so far is likely the marketing materials we designed for bridal trade shows to help Lightfoot & Wolfville book weddings in what is sure to be one of the most sought after venues in the Annapolis Valley.
The adventure is only beginning
Wine lovers near and far are quickly falling in love with everything about Lightfoot & Wolfville – the people, the wines, the setting, the practices – and we’ve been happy to support them as they’ve become ready to reveal more of themselves to their audiences.
It’s so great when we can create an ongoing relationship with a customer after a successful website launch. At that point, we know the most about their brand and can bring the most value. Some relationships work so well that we feel like an extension of their marketing team. This is where the magic happens.