An iconic Canadian company steps into Shopify Plus and gets Future-Proof
The notable Canadian footwear brand Cougar Shoes has been making boots and shoes for over 70 years. A family-owned company, their dedication to quality and willingness to seek out and embrace new technology has enabled even their classic styles — like everyone’s favourite Pillow Boot! — to stay relevant and in high demand.
With the launch of their new custom-themed Shopify Plus online store, we are proud to meet their ‘Always waterproof’ claim with one of our own: now they’re future-proof.
- Shopify Plus
- Ecommerce Action Plan
- Inventory and fulfillment integrations
- Custom Development
Looking out for a hero
We developed a homepage feature that allows the Cougar team complete flexibility in adjusting their hero images along the x and y-axis, and multiple text sections on the x and y-axis, too. This gave our client a fully customized solution that fits with their brand element of ‘floating text,’ while following responsive best practices.
Colour, pattern and choice... by design
Cougar’s impressive range of shoes, boots and slippers come in many beautiful colours, so the Able Sense team developed a way to filter the product detail pages (PDPs) so that the customer only sees images of the colour variant or option they select.
We also gave the Cougar team the flexibility to create their own Colour Swatch hierarchy on the collection’s faceted navigation. With this power, they can easily upload colours and swatches when new products and variants are rolled out. And, since not all products come in solid colours, we created a custom Pattern Swatch that lets their staff upload an image of the pattern to a swatch as well.
Social proof gets future-proofed
We built a fully customized Influencer section, which allows the Cougar team to showcase their products through their customers’ eyes, via their influencers’ posts. They now have the flexibility to upload and showcase social proof on individual products.
The pluses keep adding up
Cougar’s history of innovation, and their ongoing commitment to quality have empowered their brand to stand the test of time. Now, with their new Shopify Plus website, we’ve given them a flexible, responsive site that is easy to browse and buy, and easy for the Cougar team to manage. Looks like they’ll be around for quite a while longer, so here’s to warm toes and bright futures!