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From concept to ecommerce launch for a new authority in Canadian home brewing.

For an ecommerce agency like Able Sense, it’s a dream come true to work with a company from the concept stage. We were excited to research the competitive landscape of Canadian home brewing, develop the name and branding for this new company, then create a completely custom Shopify Plus theme for their website. We carried the BrewHQ vision and theme throughout with innovative features and custom-branded elements such as the BrewHQ Club and BrewHQ Academy sections.


  • Naming
  • Branding
  • Content Strategy
  • Custom Development
  • Design


  • Online store sales up 167%
  • Total orders up 176%
  • Returning customer rate of 30.42%, up 9%
  • Online store sessions up 143%

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Screenshots of the BrewHQ website


It’s never easy to distill the essence of a brand down to a name, but our in-house team of designers, developers and strategists rose to the challenge. Our clients identified as approachable experts with an expansive product catalog of ready-to-ship home brewing supplies and equipment. We helped them select their name based on our market studies, brand positioning and a series of consensus-building workshops for the internal stakeholders. BrewHQ was born.

Picture of sticky notes


Building on the BrewHQ name, we teamed up with our good friends at Dose Media to design a bold logo and cohesive brand identity. They led a series of workshops that helped guide the look and feel of the brand, and unveiled a simple and effective beer glass icon.

The BrewHQ Brand

Custom Shopify Plus Theme

We kept their distinctive branding at the forefront as we designed and built a one-of-a-kind ecommerce experience on Shopify Plus.

The BrewHQ custom Shopify Plus theme

Custom-branded elements

We created special sections to highlight their BrewHQ Club and BrewHQ Academy, accompanied by unique icons to show customers that the site has even more to offer than just great products, like a loyalty system and an in-depth knowledge base of brewing articles, how-to-guides and videos.

It’s all about the details

We pride ourselves on our attention to detail. We know how important it is to make a theme look good, but we also know it needs to function effectively for both the BrewHQ team and their customers. So, we created a powerful Deals section that the BrewHQ team can customize. They can upload a background photo or build cards on the fly, using their brand colors and various font weights. Returning customers always have something new to look at.

Special sections on the BrewHQ website

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