Your Instagram followers can now buy items from your Shopify store directly through your posts, thanks to a powerful new channel added by the ecommerce giant this week.
Instagram provides companies with an engaging platform to showcase their brand, products, and social marketing activities. It give users the power to visually see brands and interact socially with like minded followers.
For some time, Instagram has been a great sales funnel for our Shopify clients, with the most common action being to ask users to “follow a link in my bio” on their posts. With the new channel integration,shop owners can tag products in their posts, provide product information with a single tap, and let customers quickly purchase those items directly from their shop. Every post is now shoppable.
Adding the channel is easy. You’ll need:
- An installed and approved Facebook channel
- An Instagram Business account
- Be located in an approved country (US, UK, Australia, Canada, Germany, France, Italy, Spain or Brazil)
Add the Instagram sales channel to your Shopify store and then enable shopping in your Instagram business account settings.
With the power of Instagram at your disposal, you can now turn engaging social interactions with your brand into sales through shoppable posts.