Handmade toys your great-great-great-grandchildren will still be raving about.
The Toy Maker of Lunenburg creates handmade, wooden toys, brain teasers, and fun equipment and play structures for child care centres. We're in love with their classic and beautiful toys that are sure to become family heirlooms. Our office is also slowly filling with their addictive and completely distracting brain teaser puzzles.
- Ecommerce strategy
- Web Development
Ecommerce action plan
To migrate Toy Maker of Lunenburg's online store to Shopify, we developed a strong Ecommerce Action Plan (EAP) with owner, Elke Uribe. The EAP informed an implementation project where we refreshed the Toy Maker of Lunenburg's online presence and made it easier for them to accept orders online. Ultimately, we helped the Toy Maker of Lunenburg so they could confidently and efficiently promote their products to a much larger audience.
User stories and information architecture
Through a series of in-person workshops, we worked with the Toy Maker of Lunenburg team to create in-depth user stories. This gave us clarity into every possible user of the site, from toy customers to child care centres and employees.
From the user stories workshop, we learned what content had to be created, and which Shopify features and apps the Toy Maker of Lunenburg needed to include on their Shopify store. Knowing more about the content and features helped inform the information architecture, which we mapped out during a hands-on card sorting workshop.
Complete store setup
Elke wrote new content for the website for any areas that were outlined as content gaps, and for those that required a refresh to closer align with their brand. We helped by offering some guidance on editing for the web and an introduction to SEO. Once the content was gathered, we helped the Toy Maker of Lunenburg configure and set-up their Shopify store.
The final result is a playful website that showcases the variety of handmade products the Toy Maker of Lunenburg creates while elegantly reflecting their brand online. Most importantlt, their Shopify store highlights what makes them so special — everything is made with care, by hand, and for you!