Helping Canada’s premiere art sales and rental gallery sell and rent Atlantic Canadian artists’ works online.

Located in Halifax, Nova Scotia, Teichert Gallery has been helping Atlantic Canadian artists promote, sell, and rent their works to local buyers and tourists for more than 40 years. With Shopify, Teichert Gallery is now making it possible for these artists to promote and sell their artwork to the world.

An extension of the Art Gallery of Nova Scotia, Teichert contacted us to build them their own website. They had a dream of giving their artists a bigger platform to promote their talents and we knew Shopify would be the perfect fit. It was a pleasure to see the whole thing come together.

Services

  • Custom Shopify Theme Development
  • Design
  • Content Strategy
  • POS Implementation

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Teichert Gallery website displayed on multiple devices
Series of mobile devices with different images displaying on screens

Design

Designing the theme for Teichert Gallery was a fun challenge for our team. We knew we wanted something with a lot of white space so the artwork would be the center of attention.

In-situation display

We also wanted to be able to provide a good representation of the art for customers. To do this, we built a custom in-situation display that accounts for four different sizes of prints, and two different dimensions (horizontal vs. vertical). The overall result helps customers visualize what each piece might look like in their space, and makes it a lot easier to confidently purchase the artwork online.

Screens showing the different types of in-situation displays

Continuously updated and large catalogue

Teichert gallery has accessions twice a month, and sometimes even more frequently. They also return works to artists when pieces haven’t been sold or rented for a specific amount of time so they can continue to bring in new pieces. With their ever-changing catalogue, we had to have an organized way of tagging products so staff could easily report on sales, rentals, and inactivity. Tags are also used for creating filters for customers so they can shop by categories such as size, price, and style. Finally, tags make it possible for the gallery to create smart collections so they can easily promote new accessions in their social media updates and email newsletters.

Screenshots of gallery shop on desktop

Artist page displayed on a laptop

Artist pages

Previously, artists who sold and rented their artwork through Teichert gallery had no way of promoting their work. Now, artists have their own collection pages so customers can view all of an artist's work and read a short biography. This feature adds a lot of opportunities for artists to help increase sales and build excitement for Atlantic Canadian artwork.

Renting products

Teichert Gallery offers a rental program to Art Gallery of Nova Scotia members for six month periods. This gives customers an opportunity to see if a piece works well in their space before committing to a purchase. If after the rental period is expired, and a customer wishes to purchase the artwork, they can apply the six-month rental fees to their purchase.

Screenshot of product page with rent option

Mobile screens with rental option visible

Rental management

To manage their rentals, we used Bold’s Recurring Orders app to set up subscriptions. Staff can now easily see how many pieces are on rent and when they are due back in the gallery. We also customized the theme to show when a piece is rented so interested customers can still see product details and sign up to be notified when it is back in stock.

POS setup

We helped Teichert gallery setup the Shopify POS in their store so inventory is seamlessly managed with sales, and layaways, rentals, and rental returns are all happening in one place. The staff have been impressed with how easy it is to use.

 

QuickBooks Online integration

Teichert wanted to efficiently and accurately keep track of sales and rentals, and to know that it was all being handled automatically, behind-the-scenes. They decided to start using QuickBooks Online for a seamless accounting integration with Shopify. To do this, we used the Intuit QuickBooks Online app and added some customization to integrate Teichert’s Shopify store with their QuickBooks Online account.

 

Squares from Teichert logo

We’re very excited to watch Teichert’s online activity and to see their sales soar. We also can’t stop browsing the website because the artwork is just so beautiful! Cheers to all of Atlantic Canadian artists who are so incredibly talented.

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