Shopify Plus logo

Taking Canada’s largest home beer brewing wholesaler from the fax machine and into the modern era.

Best Case Beer is one of the most ingenious brands for home beer brewers in Canada. You receive all the ingredients you need to make a quality beer at home, and it all fits inside a box that looks like a six pack of beer. Best Case Beer sells their kits and homebrewing equipment to over 140 retailers across Canada.


  • Ecommerce Strategy
  • Graphic Design
  • Web Development
  • Training

View website

Best Case DIY Website

Ecommerce Action Plan

Up until 2017, Best Case Beer was taking orders directly in the warehouse like many wholesalers – by either fax or telephone, from a print catalog shipped to their retailers. Best Case was looking for a way to streamline their order taking process and free up time in the warehouse.

We developed an in-depth strategy for Best Case Beer during a two week session of in-person workshops. With our Ecommerce Action Plan, we identified each and every user of the platform, and what their needs were.

The main users of the new platform are retailers making wholesale orders to stock their shelves with Best Case Beer kits. Retailers needed a basic utility to be able to login and order products – knowing their price and volume breaks. They also needed an easy way to l reorder past orders, or make last minute adjustments to their current order before shipping.

The other main users are Best Case Beer staff. They needed a way to edit orders and give custom shipping quotes before fulfillment, as some of their wholesale orders are so large they require a skid.

Best Case DIY's Dartmouth Warehouse
Shopify Plus Logo

Shopify Plus

The Ecommerce Action Plan gave us the clarity we need to make smart business decisions for each user. During the process, we discovered the workflow we wanted to meet retailer and shipping user stories was a perfect fit for Shopify Plus. Using Shopify Plus gave us a completely separate wholesale channel, which would make ordering and reordering easier for both new and current customers.

We worked with Best Case staff to create a CSV upload of wholesale pricing rules, which included volume and price breaks, and made it easier to get their 500+ SKU catalog online.

Best DIY's Modified Theme

Forward Facing Catalog

Even though Best Case Beer is purely a wholesaler, we decided to use the Shopify Plus online store as a forward facing catalog to help gain organic search rank. We custom developed Best Case’s theme to prohibit people from purchasing, or seeing inventory amounts online. We also created pages so you could apply to be a retailer, and included a list of current retail stores that stock their product across Canada.

Best Case Beer

The Result

Moving from taking orders via fax to using a modern wholesale channel with Shopify Plus is a huge leap. Using Shopify Plus to capture orders has created more time for staff in the warehouse, and reduced errors and time spent on the phone with retailers. 

Browse more projects

See all projects