InsideOut Shopify Plus and Custom Theme Implementation

InsideOut Patio has two retail locations in Ontario and is a provider of premium outdoor furniture and accessories, barbecues, fireplaces, and more. With a focus on quality and the knowledge of the best outdoor materials and manufacturing techniques, InsideOut Patio have had the opportunity to design many of their own products themselves, adding to the large selection of products available.

Project Type

    • Shopify Plus


    • Ecommerce Action Plan
    • Design
    • Development
    • Ecommerce
    • Migration

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InsideOut Patio mobile and desktop screenshots

The Brief

With both physical locations and an ecommerce store, InsideOut Patio needed a selection display that reflected their range of products, variants, and integrated inventory for in-store and online availability. The most important requirement throughout the project was to "make it easy for the customer".

During the Ecommerce Action Plan between the Able Sense and InsideOut Patio teams, we discovered clear details that would make this new ecommerce website a success. The consultation uncovered some additional requirements and we were able to develop solutions to meet those unique requests.

The discussion included requests for customer and repeat customers, warehousing and fulfillment requests, accounting, and marketing. In summary, this was a perfect application for Shopify Plus and a project we were very excited for.

InsideOut Patio - Collections Page

The Solution

After a thorough examination of the needs for InsideOut Patio, we got to work on analyzing processes for their project looking at features built within Shopify Plus and looked at which Shopify apps would be best for the client.

A custom theme design was selected, including some custom features we developed for content management and online merchandising. These included customizable collection sections with blocks for displaying collections on homepage, and top selling products. We also used product tags to display badges and associated content such as, in stock (Shopify Out of box), special order, pre-order, sale, QuickShip, and online only.

With variants on products, Able Sense allowed images to be displayed for the variant currently selected by the customer. We also added metafields and product description separators for warranty information, and customer reviews.

InsideOut Patio - BBQ page screen shots

To assist in creating awareness around InsideOut Patio and their products, we worked with their team to develop an effective marketing strategy and enable publishing of products on social channels such as Instagram, Facebook, as well as Google. There were various checkout requests as well including setting clearance pricing, creating discount codes, setting specific collections or products to be on sale, and offering add-ons and other promotional offerings.

We collaborated with our partners at Klaviyo to assist with abandoned cart emails, and segmented/personalized messaging to existing and potential customers.

In addition to couriers, InsideOut Patio have their own delivery vehicles and need a system for tagging specific heavy load vs small load notification emails. For this solution we developed a Shopify Script to hide shipping rates if local delivery was an option, allowing InsideOut Patio to offer customers their in-house delivery service.

Landscape or Portrait?

InsideOut Patio - Collections Screenshots Mobile and DesktopOne important detail to get right for content managers and customers was product photo orientation. Lounge seating and sets ususally need a landscape image crop, but smoker BBQ's need a portrait crop. We developed the custom theme to allow for both options so the team at InsideOut Patio could make product updates with confidence that they will look great to customers visiting the website.

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