An amazing startup deserving of an amazing plan.

Faire Child Makewear's purpose is simple – create clothes that encourage kids to play outside, and have as small an impact on the environment as possible while creating them. Their unique fabric is water resistant, breathable, and can be recycled indefinitely.


  • Ecommerce strategy
  • Graphic Design
  • Web Development
  • Training

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A series of screenshots of the Faire Child website

Ecommerce Action Plan

To get Faire Child's business up and running online, we developed a rock solid Ecommerce Action Plan (EAP) with fashion designer-turned-business-owner, Tabitha Osler. The EAP informed an implementation project where we brought the plan and Faire Child brand to life online.

A collage of user stories with photos and text

In-depth user stories

Through a series of in-person workshops, we worked with the Faire Child Makewear team to create in-depth user stories. This gave us clarity into every possible user of the site, from customers to fulfillment.

We learned what content had to be created, and which Shopify features and apps Faire Child needed to fulfill each of their user stories. Once we knew more about the content and features, we were able to map out the infrastructure of the store with a hands-on card sorting workshop.

Complete store setup

Once the content was gathered, we helped Faire Child configure and set-up their Shopify store. The final result is a stunning, photo-driven, playful website that matched perfectly with the Faire Child Makewear brand.

The new Shopify store includes:

Product pages with tabs highlighting the fabric with sizing charts

Custom designed image zoom

A beautiful homepage with product video loops and large image slideshows

Photo of instagram photo collage showing child in hat lying on grass
Focus on Instagram marketing

Faire Child is currently running a kickstarter campaign with plans to start selling their clothing online in the new year.

We can't wait to watch Faire Child explode on the children's clothing scene!

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