A Shopify solution to match our client’s passion for design and individuality, functionality and practicality

Brothers and PGA Professionals Jeff and Todd Bishop created Dormie Workshop in the fall of 2014. An innovative leather accessory business, specializing in hand-made golf products, their business is based upon three principles: innovative design, highest quality craftsmanship and industry-leading customer service. Today, Dormie is still family-owned and operated; the youngest Bishop brother, Alex, is the lead designer for Dormie’s ever-expanding product line.

With the goal of bringing fellow golfers really cool head covers and allowing the customer to be involved in the process, Dormie Workshop is all about a high-end product that represents their passion for design and individuality combined with functionality and practicality. We were proud to optimize their new Shopify platform to match.


  • Development
  • Ecommerce
  • Ecommerce Action Plan

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Screenshot of homepage with featured video and latest news

The ask

Jeff and the Dormie Workshop team, in collaboration with Tim Foster from fellow Halifax-based company Dose Media, came to us asking for a newly-improved custom Shopify-themed ecommerce site that would best represent their high-quality leather accessory business for their US store. Dormie required a website that not only provided the highest representation of their brand but also would help to maintain the high level of customer service his clients are used to receiving in both Canada and the US.

We married our in-house Shopify expertise with Tim’s design to complement the Dormie Workshop brand.

Composite image of leather samples and torn paper

Going with the Shopify flow

We created customized solutions that helped improve the already-extraordinary out-of-the-box features and functionality of Shopify, keeping the number of installed apps and integrations to a minimum. The result is a seamless user experience, with improvements in order efficiency, mobile compatibility and enhanced navigation.

Composite image of mobile images

Designed to impress

Our challenge, within Dose’s design, was to provide Dormie Workshop with what they needed: advanced layout and styles for maximum visual impact, custom overlays in the collection header and a featured product block and blog video/article section on the front page.

We capitalized on the usability of Shopify Theme Sections to ensure that anyone on the Dormie staff (not just content experts) would be able to manage the content.

We updated Dormie’s PDPs with with new descriptions as well as a new tagging process in order to use custom colour filters in the design.

Screenshots of large and small screen product pages

Custom, Covered

With a beautiful layout, highly-functional design and improved accessibility for their fans and customers, Dormie Workshop’s new Shopify platform mirrors the feel of the Dormie brand itself: high-quality and professional, with more than a little personality.

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