Bringing clarity and opportunity to a premium cider company.

The Annapolis Cider Company produces and sells premium apple cider at their Main Street location in Wolfville, Nova Scotia. From day one, they quickly established themselves as reliable experts, gaining attention for authenticity, high quality standards, and a dedication to supporting local farmers in the Annapolis Valley.

After struggling with issues on their current POS system, Owner Sean Myles and the team were ready to save time and headaches by migrating to Shopify POS. They were also ready to expand their ecommerce sales channel and include a new website built on Shopify.

Services

  • Ecommerce Action Plan
  • Strategy
  • POS Implementation
  • Web Development
  • Ecommerce Migration

View website

User stories for our Ecommerce Action Plan

Ecommerce Action Plan

We kicked off our engagement with Annapolis Cider Company with our Ecommerce Action Plan (EAP). This helped us better understand the needs of their customers and staff, and make informed decisions about what functionality we needed in the online store and on the POS system.

The Annapolis Cider Company Shopify Site

Online Store

With a new website, we had the opportunity to refresh Annapolis Cider’s online presence. A beautiful, full-width image of customers approaching their striking storefront in Wolfville immediately invokes a welcoming feeling. Great photography is also used throughout to highlight attention to premium quality, sourcing locally, and the down-to-earth company culture at Annapolis Cider.

We also made it easy for customers to see what Annapolis Cider has to offer by highlighting their three main cider series – signature, heritage, and creative.

A worker stocks the shelves at the Annapolis Cider Company.

A customer purchases some cider at a point of sale terminal at Annapolis Cider Company.

POS

Because they were already using Moneris for in-store sales, we set up Annapolis Cider’s POS to use the iP3320 Moneris terminal. With Shopify POS, Annapolis Cider can now process orders from anywhere in the store via phone or iPad. This means during busy periods they can have as many staff jump on cash as they need and can keep customers moving through the checkout. They're also using Shopify POS to make sales offsite at events, trade shows, and farmers’ markets.

Cider Club

Annapolis Cider wanted to bring a Cider Club to their customers so they could provide their dedicated community with exclusive access to a special collection of ciders selected by Cidermaker Melanie Eelman. We used Bold's Recurring Orders & Subscription Box app to automatically place orders for Cider Club members every 6 months.

Buying Mixed Cases Online

To make sure packages are secure, Annapolis Cider ships their ciders in cases of 12. Before Shopify, they were only able to ship 12 bottles of the same type of cider. This meant that customers who wanted try different varieties would have to order multiple cases, which is obviously not ideal. We used javascript to allow customers to mix their cases with multiple varieties and ensure they wouldn't be able to checkout until they had a multiple of 12. Now customers can order cases with a mix of their favourites while trying new ciders at the same time.

Custom Shopify cart adjustments performed by the Able Sense team.

Conclusion

Annapolis Cider now has a fully integrated Shopify Online + POS store up and running, and have integrated with their QuickBooks Online accounting. This means they have more time and energy to spend on managing their business and producing even more amazing cider, which we like.

The sky is the limit for this team. Cheers to them!

I like how Able Sense behaves as a company. It's clear that it is motivated to help us succeed and that it's genuinely interested in meshing our ecommerce needs with our mission and vision as a company.

- Sean Myles, Co-founder, Annapolis Cider Company

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