Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers.
Permission-based marketing works so well because potential customers have already agreed to receive information from you. By providing you with their email address, they have expressed interest in your products or services, that is, they want you to tell them how your business can meet their needs.
Grow your email list
That first sentence bears repeating: Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers.
By signing up to your list, your target audience has essentially sat down right in front of you with their eyes and ears wide open (also, maybe they wanted 10% off their next order), just waiting for you to market to them.
How do you get them to sign up?
Add a pop-up on your welcome screen and another one before they go. Maybe just staying updated on your business or an out-of-stock product will be enough, or, you could offer a discount in return for their email address. You can offer a giveaway on social media. It’s up to you!
So, now what?
Welcome your new sign-ups. Add personality to your newsletter confirmation email. It's your first interaction over email, so make a good impression by being authentic to your brand!
Keep the momentum going
Once you have them hooked, keep it up: be consistent. Convert single emails into series to increase sales from your email marketing; the more engaging your emails and newsletter are, the more people will pay attention and click through to your website.
How do you know it’s working? Track the conversion rate of your emails and newsletter through Shopify Analytics. See what’s working, which items receive more clicks, and adjust accordingly.
And, most importantly, keep building that list.