We had a great turnout for our March Shopify meetup. The engaging discussion around digital marketing with Lynn Redmond of Noble Grape and Leilani Graham-Laidlaw of Outshine brought forward tonnes of amazing knowledge while providing everyone with valuable insights they can use for their business. Here is our top 5 takeaways for you to enjoy, in case you missed it!
1. Where to start with digital marketing
Using the only the digital marketing channels that you are good at, fit with your business, and that you can execute on, is a better tactic than trying to be relevant on all available channels. Using Facebook, Instagram, Google, Pinterest, and all the channels, in theory, may feel as if you are reaching everyone, but reaching people in an effective way on channels you excel at is far better than simply being active on all channels.
2. Knowing if a new channel is a good fit
Before jumping onto a new channel it always pays off to see exactly how people are using that channel before you utilize it as part of your digital marketing efforts. A little bit of research into how a channel works, how people interact with it, how they interact with existing products and how your products will come across on it, is worth it in the long run as it helps you formulate a strategy for the new channel or decide that it isn't a good fit for your business.
3. Shipping from the Maritimes is a unique issue
Doing business in the Maritimes is an amazing experience, but with ecommerce your customers tend to be all over the country or even the globe. This creates a unique struggle for shipping if you operate in the Maritimes. Utilizing services like ChitChats can give you the ability to save money on shipping costs and provide you with affordable shipping alternatives to get around this issue.
4. Simple tools to use for your digital marketing efforts
Expensive marketing tools can be intimidating, expensive, and often require expert implementation, but that doesn’t mean there aren't simple options for tracking your digital marketing efforts. With simple tools like Zapier you can pull all your channel data into Google Sheets and analyze all your digital insights from multiple channels. In order to know what is working, you need to analyze.
5. Different metrics require different perspectives
When it comes to analyzing your metrics it pays to look at all of your insights. While metrics like conversion can tell us exactly what we are looking for, other metrics that we may think aren’t as important, like social engagement, can provide us with a deeper understanding of our customers, business, and digital activity.
We hope everyone enjoyed the meetup and we look forward to seeing everyone at our next one. Sign-up for our ecommerce newsletter below to be the first to find out about our meetups.